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Performance
Black Friday takeover
An office-themed creative series and catalog-wide discounts that ran for a full month, on and offline.
5M+
reach, digital + offline
The brief
Black Friday is the event of the year for Miswag. We built an office-themed creative series around a manager trying to control the chaos of more and more discounts — and ran it across paid social and offline for a full month.
What we did
- Concepted and produced a recurring creative series - Ran performance ads to maximise brand visibility and traffic - Coordinated the push across digital and offline ends
The result
The campaign reached over 5 million existing and potential customers and drove significant traffic and sales through the discount period.
The creative
Let's make your numbers move.
Tell us where you are today. We'll show you the gap — and the plan to close it. No fluff, no vanity metrics.
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